Glossary

Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.

All platforms Fundamentals Google Ads Meta

3 of 97 features

CPC

Spend divided by clicks — the joint result of CPM and CTR.

Fundamentals metric Beginner reporting Ads Fundamentals

CTR

Clicks divided by impressions. The cleanest read on whether creative and offer are relevant.

Fundamentals metric Beginner reporting Ads Fundamentals

Frequency

Average impressions per person. Rising frequency with falling CTR is the classic creative-fatigue signature.

Fundamentals metric Intermediate reporting

Glossary

CPC

CTR

Frequency

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