Learning modules
The modules run in order — auction mechanics first, then structure, then measurement. Every claim links to the platform's own documentation, and every module ends with a quiz.
Beginner
3 modules
0
Ads Fundamentals
How ad auctions actually decide who wins, and the six numbers that tell you whether you are winning.
Beginner
25 min
· 3 quiz questions
1
Account & Campaign Structure
Where the budget, the audience and the creative live on Meta and Google — and why consolidation beats fragmentation.
Beginner
35 min
· 3 quiz questions
2
Tracking & Conversions
Pixel, Conversions API, GA4 and consent — how a sale actually gets back to the platform that caused it.
Beginner
45 min
· 3 quiz questions