Google Ads
UI
Aug. 10, 2026
Google is introducing Ask Advisor and new AI features across Google Ads and Analytics. This includes AI-generated homepage overviews, visual dashboards created via text prompts, and tools to benchmark performance against similar businesses.
Do this: Log in to review the new AI homepage summaries, opt into summary notifications via phone or email, and use text prompts to generate custom insights or visual reports.
Meta
New
v26.0
July 29, 2026
Meta released Graph API v26.0, deprecating the Commerce Order Management API entirely with no replacement due to the sunsetting of Checkout for Shops. The update also removes several legacy API protocol behaviors and replaces specific Rights Manager fields.
Do this: Stop using the Commerce Order Management API before October 27, 2026. Migrate deprecated Rights Manager fields to their new equivalents. Update API queries to remove legacy parameters like date_format, pretty, and root GET /?ids=.
Google Ads
UI
July 29, 2026
Google Ads has introduced upgraded Target ROAS (tROAS) bidding for Demand Gen campaigns to reduce early system caution and reach targets faster. Checkout Links are now available in nine additional markets, and Universal Commerce Protocol (UCP) is available in the US to drive purchases directly from YouTube ads. Advertisers can also now amplify creator content using an affiliate partnerships boost.
Do this: Implement Checkout Links or Universal Commerce Protocol (US only) to direct users to cart pages. Apply upgraded tROAS bidding, integrate product feeds, use the affiliate partnerships boost, and review the 2026 Demand Gen Retail guide.
Google Ads
Breaking
v25
July 22, 2026
Google Ads API v25 introduces structural changes to campaign goals by moving to a unified goals schema, and updates several required fields for incentives and partner linking. Additionally, it removes the consumer email field from Local Services leads and enables automatic animated image generation for new DemandGen multi-asset ads by default.
Do this: Update API integrations to use the unified goals schema, pass newly required fields for incentives and ad partner links, and replace removed planning fields with their new equivalents. Remove queries for the consumer email field in Local Services leads, and opt out of animated asset generation for DemandGen ads if preferred.
Google Ads
UI
July 13, 2026
Video campaign groups are now available globally in Google Ads. This feature allows you to set a single reach or frequency goal across multiple YouTube video campaigns while keeping individual campaign budgets and creatives. It also provides unified reporting for metrics like unique reach and average weekly impressions across the group.
Do this: To streamline management, group multiple YouTube video campaigns to set a unified reach or frequency goal. Consider targeting a frequency of 2.7 per week, which a study suggests optimizes ROI.