Glossary
Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.
4 of 97 features
The lookback period a platform will credit a conversion to a click or view. Different windows make numbers incomparable.
Fundamentals
setting
Intermediate
measurement
Spend divided by conversions. An outcome of CPC and CVR — never a lever you set directly.
Conversions divided by clicks. Moves with landing page, offer and traffic quality, not with bidding.