Feature index

Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.

All platforms Fundamentals Google Ads Meta

2 of 97 features

Maximize conversions

Spend the budget for the most conversions, optionally with a target CPA.

Google Ads bid-strategy Beginner budget

Target CPA

A CPA target the smart bidding system aims for on average, not per conversion.

Google Ads bid-strategy Intermediate budget

Feature index

Maximize conversions

Target CPA

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