Glossary
Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.
10 of 97 features
The named conversion definition, including its counting method, value and window.
Sends hashed first-party data with the conversion to recover matches the browser lost.
The browser-side tag (gtag.js), usually deployed through Tag Manager, that reports conversions.
You set the click bid. Full control, no conversion-signal optimisation.
Optimise for revenue rather than conversion count, optionally with a target ROAS.
Spend the budget for the most conversions, optionally with a target CPA.
Uploading GCLID-keyed offline outcomes so bidding learns from real revenue, not form fills.
Which conversion actions bidding is allowed to optimise for, versus which are only observed.
A CPA target the smart bidding system aims for on average, not per conversion.