Google Ads
UI
Media buyer
Manage YouTube reach and frequency across campaigns with video campaign groups
Video campaign groups are now available globally in Google Ads. This feature allows you to set a single reach or frequency goal across multiple YouTube video campaigns while keeping individual campaign budgets and creatives. It also provides unified reporting for metrics like unique reach and average weekly impressions across the group.
- Published
- July 13, 2026
Who this affects
Advertisers running multiple YouTube video campaigns in Google Ads, and soon Display & Video 360.
What to do
To streamline management, group multiple YouTube video campaigns to set a unified reach or frequency goal. Consider targeting a frequency of 2.7 per week, which a study suggests optimizes ROI.