Google Ads
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Media buyer
Mandatory AI disclosures and new labeling control for generative AI ads
Google is adding a 'How this ad was made' panel to ads across Search, YouTube, and Discover to indicate if they were created or edited with AI. Disclosures apply automatically to ads built with Google's own generative AI tools. For ads created using external AI tools, advertisers are now required to use a new control to manually disclose the use of generative AI.
- Published
- July 9, 2026
Who this affects
Advertisers using generative AI tools to create or edit ads.
What to do
Use the new control to manually label any ads that were created or edited using non-Google generative AI tools.