Graph API v24.0: Updates to Advantage+, Messenger Lead Ads, and Audiences
Meta released Graph API v24.0, which changes how several ad products are managed programmatically. The API no longer supports creating Messenger lead ads or using legacy workflows to create or update Advantage+ shopping and app campaigns. Additionally, updates to flagged custom audiences will now fail, and new website optimization and budget sharing features were introduced.
- Published
- Oct. 8, 2025
- Effective
- Oct. 8, 2025
- Available until
- Feb. 18, 2028
Who this affects
Media buyers and developers using the Marketing API to manage Advantage+ campaigns, Messenger lead ads, or custom audiences.
What to do
Migrate Advantage+ campaign creation to the new API workflows to avoid disruption. Create future Messenger lead ads via Ads Manager instead of the API. Resolve any flagged custom audiences before January 6, 2026, to ensure they can still be updated.