What changed

Google Ads API v25: Breaking changes to goals, planning, and Demand Gen assets

Google Ads API v25 introduces structural changes to campaign goals by moving to a unified goals schema, and updates several required fields for incentives and partner linking. Additionally, it removes the consumer email field from Local Services leads and enables automatic animated image generation for new DemandGen multi-asset ads by default.

Do this: Update API integrations to use the unified goals schema, pass newly required fields for incentives and ad partner links, and replace removed planning fields with their new equivalents. Remove queries for the consumer email field in Local Services leads, and opt out of animated asset generation for DemandGen ads if preferred.