Feature index

Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.

2 of 97 features

Breakeven ROAS

1 / gross margin. The only ROAS benchmark that means anything for your business.

Fundamentals metric Beginner reporting Ads Fundamentals

ROAS

Revenue divided by ad spend. Meaningless without knowing your breakeven point.

Fundamentals metric Beginner reporting Ads Fundamentals

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