Feature index

Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.

All platforms Fundamentals Google Ads Meta

5 of 97 features

Breakeven ROAS

1 / gross margin. The only ROAS benchmark that means anything for your business.

Fundamentals metric Beginner reporting Ads Fundamentals

ROAS

Revenue divided by ad spend. Meaningless without knowing your breakeven point.

Fundamentals metric Beginner reporting Ads Fundamentals

Maximize conversion value

Optimise for revenue rather than conversion count, optionally with a target ROAS.

Google Ads bid-strategy Intermediate budget

Target ROAS

A revenue-per-spend target; requires accurate, differentiated conversion values.

Google Ads bid-strategy Intermediate budget

ROAS goal

Bid toward a target return on ad spend; needs reliable purchase values to work.

Meta bid-strategy Intermediate budget