Feature index
Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.
40 of 97 features
Google ranks ads on bid, ad and landing page quality, search context, and expected asset impact.
A diagnostic on asset quantity and diversity — guidance, not a ranking factor by itself.
The Performance Max equivalent of an ad group: a themed bundle of headlines, descriptions, images and video.
A hint, not a restriction: tells Performance Max where to start looking for converters.
Keeps Performance Max and Search from serving on named brand queries you want handled elsewhere.
Matches on meaning, not wording. Widest reach, weakest control.
Split a campaign into control and trial arms so a change is measured rather than assumed.
Search, Performance Max, Demand Gen, Display, Video, Shopping and App — each trades control for reach differently.
The named conversion definition, including its counting method, value and window.
Uploading hashed customer data to target or exclude known people across Google surfaces.
Distributes credit across the path using your own account's data rather than a fixed rule.
Visual-first campaigns across YouTube, Discover and Gmail for demand creation rather than capture.
Sends hashed first-party data with the conversion to recover matches the browser lost.
Matches the same meaning as the keyword itself. Tightest control, smallest volume.
Lets Google send traffic to other pages on your site it thinks convert better.
The click identifier appended to the landing URL — capture and store it with the lead or order.
Versioned API with scheduled sunsets; each release publishes breaking and non-breaking changes.
The policy set governing what can be advertised and how — including restricted categories.
The browser-side tag (gtag.js), usually deployed through Tag Manager, that reports conversions.
Volume, competition and forecast estimates for keyword and budget planning.
You set the click bid. Full control, no conversion-signal optimisation.
Optimise for revenue rather than conversion count, optionally with a target ROAS.
Spend the budget for the most conversions, optionally with a target CPA.
Blocks queries you do not want to pay for. The single highest-leverage routine in a Search account.
Uploading GCLID-keyed offline outcomes so bidding learns from real revenue, not form fills.
Google's suggested changes with an aggregate score. Useful signal, not an instruction to apply blindly.
Lets Google look beyond your selected audiences for people likely to convert.
Cross-inventory automated campaign; you supply assets, audience signals and goals instead of placements.
Matches queries that include the meaning of your phrase in order.
One automated strategy shared across several campaigns so they optimise as a pool.
Which conversion actions bidding is allowed to optimise for, versus which are only observed.
Site or app visitors segmented for re-engagement, built from tag or GA4 data.
Headlines and descriptions Google assembles per auction; asset strength matters more than any one line.
Keyword-driven text ads on the results page. Maximum control over intent.
What people actually typed, as opposed to what you bid on. Where negatives come from.
Product-feed-driven listings whose performance depends mostly on feed quality.
Extra links under the ad that add surface area and pre-qualify the click.
A CPA target the smart bidding system aims for on average, not per conversion.
A revenue-per-spend target; requires accurate, differentiated conversion values.