Feature index

Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.

All platforms Fundamentals Google Ads Meta

2 of 97 features

Maximize conversion value

Optimise for revenue rather than conversion count, optionally with a target ROAS.

Google Ads bid-strategy Intermediate budget

Target ROAS

A revenue-per-spend target; requires accurate, differentiated conversion values.

Google Ads bid-strategy Intermediate budget

Feature index

Maximize conversion value

Target ROAS

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