Glossary

Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.

All platforms Fundamentals Google Ads Meta

5 of 97 features

Audience signal

A hint, not a restriction: tells Performance Max where to start looking for converters.

Google Ads audience Intermediate targeting

Customer Match

Uploading hashed customer data to target or exclude known people across Google surfaces.

Google Ads audience Intermediate targeting

Optimised targeting

Lets Google look beyond your selected audiences for people likely to convert.

Google Ads audience Intermediate automation

Performance Max

Cross-inventory automated campaign; you supply assets, audience signals and goals instead of placements.

Google Ads feature Intermediate automation Account & Campaign Structure

Remarketing list

Site or app visitors segmented for re-engagement, built from tag or GA4 data.

Google Ads audience Beginner targeting