Glossary
Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.
13 of 97 features
Cost per thousand impressions: (spend / impressions) × 1000. Reads how expensive the audience is to reach.
A hint, not a restriction: tells Performance Max where to start looking for converters.
Uploading hashed customer data to target or exclude known people across Google surfaces.
Lets Google look beyond your selected audiences for people likely to convert.
Cross-inventory automated campaign; you supply assets, audience signals and goals instead of placements.
Site or app visitors segmented for re-engagement, built from tag or GA4 data.
Split-tests one variable across randomly divided audiences so results are not contaminated by overlap.
Where audience, placements, schedule and the optimisation event live.
Meta treats your targeting inputs as a suggestion and searches beyond them for converters.
Removing existing customers or overlapping audiences so ad sets stop competing with each other.
An audience built from your own data: customer list, site traffic, app activity or engagement.
Interest, behaviour and demographic filters. Increasingly a signal rather than a hard boundary.