Feature index

Find where an objective, bid strategy, audience type or API field lives — and which module explains it. Every entry links to the platform's own documentation.

2 of 97 features

Advantage campaign budget

One budget at campaign level that Meta shifts between ad sets toward whichever is finding results.

Meta feature Beginner budget Account & Campaign Structure

Campaign level

Where the objective, budget strategy and bid strategy are set on Meta.

Meta feature Beginner structure Account & Campaign Structure

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