Fetched from the platforms' own changelogs and announcements, then summarised. Every entry links to its source — nothing appears here without one.
Google Ads
UI
Aug. 10, 2026
Google is introducing Ask Advisor and new AI features across Google Ads and Analytics. This includes AI-generated homepage overviews, visual dashboards created via text prompts, and tools to benchmark performance against similar businesses.
Do this: Log in to review the new AI homepage summaries, opt into summary notifications via phone or email, and use text prompts to generate custom insights or visual reports.
Google Ads
UI
July 29, 2026
Google Ads has introduced upgraded Target ROAS (tROAS) bidding for Demand Gen campaigns to reduce early system caution and reach targets faster. Checkout Links are now available in nine additional markets, and Universal Commerce Protocol (UCP) is available in the US to drive purchases directly from YouTube ads. Advertisers can also now amplify creator content using an affiliate partnerships boost.
Do this: Implement Checkout Links or Universal Commerce Protocol (US only) to direct users to cart pages. Apply upgraded tROAS bidding, integrate product feeds, use the affiliate partnerships boost, and review the 2026 Demand Gen Retail guide.
Google Ads
UI
July 13, 2026
Video campaign groups are now available globally in Google Ads. This feature allows you to set a single reach or frequency goal across multiple YouTube video campaigns while keeping individual campaign budgets and creatives. It also provides unified reporting for metrics like unique reach and average weekly impressions across the group.
Do this: To streamline management, group multiple YouTube video campaigns to set a unified reach or frequency goal. Consider targeting a frequency of 2.7 per week, which a study suggests optimizes ROI.
Google Ads
UI
July 9, 2026
Google is adding a 'How this ad was made' panel to ads across Search, YouTube, and Discover to indicate if they were created or edited with AI. Disclosures apply automatically to ads built with Google's own generative AI tools. For ads created using external AI tools, advertisers are now required to use a new control to manually disclose the use of generative AI.
Do this: Use the new control to manually label any ads that were created or edited using non-Google generative AI tools.
Google Ads
UI
June 29, 2026
Video View Campaigns opted into Shorts will now automatically include Shorts Ad Actions in budget optimization and reporting. Furthermore, Attributed Branded Searches is now available globally as a metric to track searches triggered by your ad views or impressions.
Do this: Contact your Google representative to activate the Attributed Branded Searches reporting metric.